Social Media Management
Social Media Management
Consistent social media presence is one of the most powerful long-term marketing investments a business can make — and one of the hardest to maintain without a dedicated production partner. EstateLuxShoot manages social media accounts end-to-end for professional services, hospitality brands, real estate agents, designers, and builders, based in Los Angeles with clients nationwide.
What Full Social Media Management Includes
Full social media management is not a content drop service. It is a complete account ownership arrangement where EstateLuxShoot handles every element of your Instagram, TikTok, and YouTube presence so you can focus on your business. Our management retainers include:
- — Monthly content strategy and posting calendar aligned to your business pipeline, seasonal activity, and brand goals
- — On-location content production: photography, video, reels, and behind-the-scenes footage shot at your business or projects
- — Video editing and reel production optimized for Instagram, TikTok, and YouTube Shorts format and algorithm requirements
- — Caption writing in your brand voice, including product or service descriptions, industry commentary, and engagement hooks
- — Hashtag and keyword strategy for maximum organic reach in your target markets
- — Scheduled posting at optimal times for your audience timezone and platform algorithm performance
- — Monthly performance reporting: reach, follower growth, engagement rate, and content that performed best
The result is a consistently active, visually premium social media presence that generates inbound leads, attracts referrals, and builds the brand authority required to compete at a premium level — without requiring your time or creative attention.
Built Around Your Business, Not a Template
A restaurant, a law firm, and a retail brand all need a genuinely different content mix, posting cadence, and platform focus — so we build the strategy around how your specific business actually earns attention and referrals, not a one-size-fits-all content calendar. A sparse, inconsistent, or visually mediocre profile sends a signal about how a business approaches its work, even when that signal is unfair to the actual quality of the service behind it.
Our minimum engagement for social media management is a 3-month retainer, which allows enough time to establish a content cadence, grow the audience, and measure what's driving results. Most retainer clients continue well beyond the initial term once the content system is operational.
Social Media for Real Estate, Design & Building Brands
We also work closely with luxury real estate agents, interior designers, home builders, and hospitality brands — a natural fit given our production roots. For agents in Los Angeles and Miami, a personal brand is often as important as the brokerage they work for, and buyers and sellers frequently research an agent on Instagram before ever returning a call. Interior designers, builders, and hospitality brands face a related challenge: their best work happens in physical spaces most potential clients never see in person, and social media is how they show that work at scale.
EstateLuxShoot builds and executes this content system on location — coordinating shoots at your listings, completed projects, or property, and handling the entire publishing workflow so your channels stay active even during your busiest periods.
Frequently Asked Questions
How much does social media management cost?
Social media management retainers start at $2,300 per month and scale based on posting frequency, platforms managed, content production volume, and whether on-location shooting is included. Most clients fall between $2,300 and $10,000 per month depending on scope. All retainers include content production, editing, caption writing, scheduling, and monthly reporting. We provide exact pricing after an intake call to understand your goals, current channels, and content requirements.
Do you require a minimum commitment for social media management?
Yes. Our social media management retainers require a 3-month minimum commitment. Building a content system, establishing a posting cadence, and growing an audience takes time — results from social media compound over months, not weeks. Three months is the minimum to see meaningful growth and have enough content performance data to optimize the strategy. After the initial term, retainers continue on a monthly rolling basis.
Which platforms do you manage?
Our primary focus is Instagram and TikTok, where the luxury real estate and design audience is most active and where visual content performs best. We also manage YouTube for agents and brands building a video library, and LinkedIn for agents targeting commercial real estate, developer relationships, and high-net-worth professional referrals. Platform mix is confirmed during intake based on where your audience is and where your competitors are building authority.
Do you write the captions and respond to comments?
We write all captions in your brand voice as part of the retainer. Comment management and DM response can be included in full-management retainers — confirm during intake if community management is a priority. For agents and designers who prefer to handle their own responses, we handle the content production and publishing, and you engage with the audience directly. Both models are available.