Ads Management
Google & Meta Ads Management for Luxury Real Estate & Brands in Los Angeles
Great content and a great website only work if the right people actually see them. EstateLuxShoot runs and manages paid ad campaigns on Google and Meta (Facebook & Instagram) for luxury real estate agents, builders, interior designers, and brands in Los Angeles and Miami — turning traffic into qualified inbound leads, not just impressions. As AI platforms like ChatGPT roll out their own advertising products, we're tracking that expansion closely so clients on a retainer are positioned early rather than playing catch-up once a new channel matures.
What Ads Management Includes
Ads management is not a one-time campaign launch — it's ongoing strategy, testing, and optimization so your ad spend keeps improving month over month. Our retainers include:
- — Campaign strategy across Google Search, Google Local Services, Meta (Facebook & Instagram), and retargeting
- — Ad creative production — using our own photography, video, and reels as native ad assets instead of generic stock content
- — Audience targeting and lookalike modeling built around your actual past clients and listing tier
- — Landing page and lead-form alignment so ad traffic actually converts instead of bouncing
- — Conversion tracking setup (Meta Pixel, Google Tag, call tracking) so spend is tied to real leads, not vanity metrics
- — Weekly budget and bid adjustments based on live performance data
- — Monthly reporting on cost per lead, ROAS, and which campaigns are actually producing business
Because we also produce the photography, video, and website your ads point to, we can build and manage the entire funnel — from the first impression to the booked call — as one coordinated system instead of disconnected vendors.
Ad spend is always separate from our management fee.
Our fee covers strategy, creative, setup, and ongoing optimization. Your daily/monthly ad budget is billed directly by Google and Meta to your own ad account — we never see, hold, or mark it up.
Ads Management for Real Estate Agents & Brokers
For luxury agents in Los Angeles, Beverly Hills, Malibu, and Miami, the fastest way to generate qualified buyer and seller inquiries is a well-targeted mix of listing retargeting, lookalike prospecting from your past client list, and local search presence for high-intent searches. We build campaigns around your actual listing inventory and refresh creative regularly so ads don't go stale.
Agents managing multiple active listings benefit most from an always-on retainer rather than one-off boosted posts — consistent spend and consistent optimization compound, while stop-start campaigns reset every time they restart.
Ads Management for Builders, Designers & Brands
Home builders, interior designers, pool and landscape companies, and luxury brands use paid ads differently than agents do — usually to fill a project pipeline rather than sell a single listing. We build always-on lead generation campaigns using your portfolio content, tuned to the property values and geographies where your ideal clients actually live.
Because EstateLuxShoot also produces the visual content these campaigns run on, creative refresh cycles are faster and cheaper than working with a separate ads-only agency that has to source new assets from scratch every few weeks.
Frequently Asked Questions
How much does ads management cost?
Ads management retainers start at $500 per month for the management fee, separate from your actual ad spend budget (which goes directly to Google and Meta, not to us). Most luxury real estate and brand clients run between $2,000 and $8,000 per month in ad spend depending on market and goals. We provide exact fee and recommended spend guidance after an intake call.
Do you manage the ad spend budget too, or just the campaigns?
Ad spend is billed directly by Google and Meta on your own ad account, so you retain full ownership and visibility of where every dollar goes. Our monthly fee covers strategy, creative, setup, and ongoing optimization — we never mark up or take a cut of your ad spend.
Which platforms do you run ads on?
Our primary platforms are Google Search, Google Local Services Ads, and Meta (Facebook & Instagram). Platform mix is confirmed during intake based on your goals — Google typically performs best for high-intent, ready-to-transact searches, while Meta performs best for lookalike prospecting and listing/portfolio retargeting. We're also monitoring advertising products from AI platforms like ChatGPT as they roll out, and will bring retainer clients onto new channels early once they're proven rather than treating them as an afterthought.
How do you report on results?
Monthly reporting covers cost per lead, click-through rate, ROAS where attributable, and a clear breakdown of which campaigns are producing real inquiries versus which need to be paused or reworked. We tie ad performance to actual leads and bookings, not just impressions or clicks.