Ads Management
Google & Meta Ads Management
Great content and a great website only work if the right people actually see them. EstateLuxShoot runs and manages paid ad campaigns on Google and Meta (Facebook & Instagram) for professional services, hospitality, retail, real estate agents, builders, designers, and premium brands — turning traffic into qualified inbound leads, not just impressions. As AI assistants like ChatGPT, Claude, and Gemini roll out their own advertising products, we're tracking that expansion closely so clients on a retainer are positioned early rather than playing catch-up once a new channel matures.
What Ads Management Includes
Ads management is not a one-time campaign launch — it's ongoing strategy, testing, and optimization so your ad spend keeps improving month over month. Our retainers include:
- — Campaign strategy across Google Search, Google Local Services, Meta (Facebook & Instagram), and retargeting
- — Apple Maps advertising placement — priority visibility for local "near me" searches across iPhone, iPad, and CarPlay, where most competitors haven't shown up yet
- — Ad creative production — using our own photography, video, and reels as native ad assets instead of generic stock content
- — Audience targeting and lookalike modeling built around your actual past clients and listing tier
- — Landing page and lead-form alignment so ad traffic actually converts instead of bouncing
- — Conversion tracking setup (Meta Pixel, Google Tag, call tracking) so spend is tied to real leads, not vanity metrics
- — Weekly budget and bid adjustments based on live performance data
- — Monthly reporting on cost per lead, ROAS, and which campaigns are actually producing business
Because we also produce the photography, video, and website your ads point to, we can build and manage the entire funnel — from the first impression to the booked call — as one coordinated system instead of disconnected vendors.
Ad spend is always separate from our management fee.
Our fee covers strategy, creative, setup, and ongoing optimization. Your daily/monthly ad budget is billed directly by Google and Meta to your own ad account — we never see, hold, or mark it up.
Built Around Your Business, Not a Template
Every business generates leads differently, so every campaign is built around how your actual business converts — not a generic template applied across every client. A local service business, a retail brand, and a professional practice all need different targeting, different creative, and different conversion tracking, and we build the campaign strategy around your specific model instead of forcing it into one playbook.
Businesses with an ongoing pipeline of leads or projects benefit most from an always-on retainer rather than one-off boosted posts — consistent spend and consistent optimization compound, while stop-start campaigns reset every time they restart.
Ads Management for Real Estate, Design & Building Brands
We also work closely with luxury real estate agents, home builders, interior designers, and hospitality brands — a natural fit given our production roots. For agents, that means listing retargeting, lookalike prospecting from your past client list, and local search presence for high-intent buyer and seller searches. For builders, designers, and brands, it means always-on lead generation campaigns built on your portfolio content rather than a single listing.
Because EstateLuxShoot also produces the photography, video, and website your ads can point to, creative refresh cycles are faster and cheaper than working with a separate ads-only agency that has to source new assets from scratch every few weeks — whether or not you use us for production.
Frequently Asked Questions
How much does ads management cost?
Ads management retainers start at $500 per month for the management fee, separate from your actual ad spend budget (which goes directly to Google and Meta, not to us). Most clients run between $1,000 and $8,000 per month in ad spend depending on industry, market, and goals. We provide exact fee and recommended spend guidance after an intake call.
Do you manage the ad spend budget too, or just the campaigns?
Ad spend is billed directly by Google and Meta on your own ad account, so you retain full ownership and visibility of where every dollar goes. Our monthly fee covers strategy, creative, setup, and ongoing optimization — we never mark up or take a cut of your ad spend.
Which platforms do you run ads on?
Our primary platforms are Google Search, Google Local Services Ads, Meta (Facebook & Instagram), and Apple Maps advertising. Platform mix is confirmed during intake based on your goals — Google typically performs best for high-intent, ready-to-transact searches, Meta performs best for lookalike prospecting and listing/portfolio retargeting, and Apple Maps gives you priority placement most competitors haven't claimed yet. We're also monitoring advertising products from AI assistants (ChatGPT, Claude, Gemini, and others) as they roll out, and will bring retainer clients onto new channels early once they're proven rather than treating them as an afterthought.
How do you report on results?
Monthly reporting covers cost per lead, click-through rate, ROAS where attributable, and a clear breakdown of which campaigns are producing real inquiries versus which need to be paused or reworked. We tie ad performance to actual leads and bookings, not just impressions or clicks.